SALES · REMOTE · PERMANENT
sales manager
independents
Support the growth of wholesale sales by maximising opportunities with our independent retail partners across the UK.
department
Sales
location
Remote
reports to
senior sales manager
hours
Mon–Fri, 37.5 hrs
Contract
Permanent
Salary
Competitive
Apply for this role
Ready to apply? Simply click the button above and send your CV to our Careers Team. We'd also love to hear why you're interested in this role, so please feel free to include a few details in your email or attach a cover letter. We look forward to receiving your application.
60%
of your working week spent visiting independent retailers across the UK

THE OPPORTUNITY

We are excited to welcome a passionate Sales Manager to represent Ickle Bubba as part of our Sales Team. You will manage our independent channel and spend up to 60% of your time on the road, visiting independent retailers and building strong relationships and driving sales performance in the UK.

When you are not on the road, you will be home-based, sharing valuable insights with the Sales and Marketing teams and keeping us updated on all store-related activities. You'll report directly to the Senior Sales Manager and assist them weekly with sales forecasting and suggesting opportunities for growth. This is a great opportunity for someone who thrives on building relationships with a positive can-do attitude — at Ickle Bubba, you've got this, and we've got you.

Delivering Revenue Optimising customer / retailer experience Increasing brand awareness Retailer satisfaction
Account management & sales growth
  • Identify and deliver sales growth across independent retailers, planning effective visit cycles that consider opportunity
  • Document discussions with retailers using our CRM system, ensuring new products and key lines are displayed in store and online
  • Ensure visual merchandising reflects the brand and retailers are supported with correct POS, ordered via our Marketing team
  • Identify new retail partner opportunities while maintaining and growing existing relationships, optimising sell through
  • Act as the main point of contact, resolving challenges and seizing growth opportunities
  • Monitor, analyse and evaluate market trends, consumer behaviour and competitor activity, feeding back to relevant departments
  • Organise and support retailers with store events, trade shows and consumer shows throughout the year
  • Own independent promotional pricelists within brand margin guidelines, using initiative to drive sales on selected products
  • Brief Marketing on product presentations, toolkits and B2B emails, and deliver these to retail partners on time
Reporting & collaboration
Commercial reporting
Complete sales forecasting that best reflects reality, working to an accuracy within 10%, and provide suggestions and actions to grow sales or bridge gaps to budget as necessary.
Cross-functional collaboration
Work closely with Marketing to meet deadlines on assets for NPD and POS, and with Business Optimisation to delegate admin tasks such as new line forms and B2B Shopify updates.
Who you'll work with
Marketing Business Optimisation Operations Independent retailers Direct consumers
What you'll bring
Experienced in field-based wholesale sales, ideally with independent retailers
Able to plan journey cycles efficiently
Available to travel up to 60% of your working week across the UK
Available to work 5–10 weekends annually, with some overnight stays
Full UK driving licence
Results-orientated, able to juggle multiple tasks against deadlines
Excellent sales skills in persuasion and negotiation
Proficient in Microsoft Office, especially Excel
Strong organisation skills and comfortable with rigid deadlines
Strong communication skills
Self-motivated with a pro-active approach, able to work independently
Works well in a team and cross-departmentally
You've got this, and we've got you
Join a fantastic team culture supporting independent retailers across the UK.
Ready to apply? Simply click the button below and send your CV to our Careers Team. We'd also love to hear why you're interested in this role, so please feel free to include a few details in your email or attach a cover letter. We look forward to receiving your application.
Apply for this role