Inside the Stomp Luxe Elements Edition Launch Event
On 26th May 2026, we welcomed press, influencers and retail partners to Leeds city centre for an exclusive first look at our newest travel system collection: Stomp Luxe Elements Edition.
Held during the teaser phase of our launch campaign, ahead of the product's official launch on 2nd June 2026, the event was designed to bring the inspiration, design story and standout features of the collection to life. Guests were invited to experience the collection firsthand, meet the people behind the product and immerse themselves in the world of Stomp Luxe Elements Edition before its official release.
Watch: Event Highlights
From hands-on product experiences and personalised keepsakes to insightful conversations with parenting experts, our launch event was packed with memorable moments. Watch our event highlights video to discover how we celebrated the arrival of Stomp Luxe Elements Edition.
Inspired by Nature, Designed for Modern Family Life
Inspired by the natural world, the Stomp Luxe Elements Edition collection takes its cues from earthy tones, organic textures and the beauty of the outdoors. The collection is available in four distinctive colourways — Raven, Chestnut, Forest and Moonbeam — each designed to bring a sense of style, sophistication and individuality to everyday family adventures.
At the heart of the launch campaign was the invitation to Step Into Your Element — encouraging parents to embrace family life with confidence while finding products that complement their lifestyle and personal style.
This campaign message shaped every aspect of the event, inspiring experiences that encouraged guests to connect with the collection, express their individuality and quite literally step into their element.
A First Look at the Collection
For the first time, attendees were able to see all four Stomp Luxe Elements Edition colourways displayed together in one space.
Guests were encouraged to get hands-on with the collection, exploring the premium woven fabrics, colour-matched frames and elevated finishing touches that make the Stomp Luxe Elements Edition stand out. Being able to see, touch and test the travel systems in person offered a unique opportunity to experience the thoughtful design details that sit at the heart of the collection.
The event also gave visitors the chance to compare the four colourways side by side, helping bring the inspiration behind Raven, Chestnut, Forest and Moonbeam to life.
Step Into Your Element
Inspired by our campaign strapline, Step Into Your Element, the event experiences were carefully designed to immerse guests in the world of the new collection while celebrating self-expression, creativity and modern parenthood.
Live Illustrations Inspired by the Elements
One of the most popular experiences of the day was our live illustration station. Guests received personalised portraits, each uniquely styled to reflect one of the four Stomp Luxe Elements Edition colourways.
Inspired by Raven, Chestnut, Forest and Moonbeam, the illustrations transformed attendees into bespoke keepsakes that connected them directly to the collection's aesthetic and personality.
Personalised Changing Bag Charms
Visitors were also able to create bespoke changing bag charms using colours inspired by the collection.
The experience allowed guests to personalise an everyday parenting essential while taking home a meaningful reminder of the event. Just like the collection itself, each charm celebrated individuality, style and the idea of stepping into your element.
Refreshments Inspired by Parenthood
No parenting event would be complete without snacks, and our refreshment offering celebrated the reality that convenient food and drinks are often a lifeline throughout pregnancy, breastfeeding and early parenthood.
Guests enjoyed a snack and refreshment bar inspired by the joy of discovering new soft drinks and easy-to-grab snacks that fit around busy family life.
Alongside the refreshments, attendees were treated to bespoke cupcakes created especially for the event. Each cupcake represented one of the four Stomp Luxe Elements Edition colourways — Raven, Chestnut, Forest and Moonbeam — with its own unique design and flavour profile, bringing the collection's natural-world inspiration to life in a deliciously memorable way.
The Difference Is in the Detail
One of the highlights of the day was our first Sofa Session with Dominique Fennell, Head of Product at Ickle Bubba.
Sofa Session: Behind the Design with Dominique Fennell
During the conversation, Dom shared an inside look at the inspiration, innovation and design journey behind the Stomp Luxe Elements Edition travel system.
From identifying the needs of modern families and exploring trends in style and functionality, to refining every detail of the finished product, the session offered valuable insight into the thinking behind the collection.
Guests gained a deeper understanding of how thoughtful design decisions, premium finishes and practical features came together to create Stomp Luxe Elements Edition.
Watch the full conversation to discover the story behind the collection and hear directly from the team that brought it to life.
What Do Modern Parents Really Need?
Our second Sofa Session featured parenting expert and Ickle Bubba brand partner Marie Louise, better known across her platforms as The Modern Midwife.
Sofa Session: A Conversation with The Modern Midwife
Watch Part 1 of Marie's Sofa Session here:
Watch Part 2 of Marie's Sofa Session here:
Combining professional expertise with real-life parenting experience, Marie Louise shared her perspective on what modern parents really need from baby products today.
The conversation explored the challenges families face, the importance of products that genuinely support day-to-day life and why practicality, ease of use and thoughtful design matter so much during the early years.
The session provided valuable advice for expectant and new parents while reinforcing the importance of designing products around the realities of modern family life.
Learn more about Marie Louise and explore more content from our partnership here:
Thank You for Joining Us
We'd like to thank everyone who attended our Stomp Luxe Elements Edition launch event and helped make the day such a success.
From meaningful conversations and hands-on product experiences to creative personalisation activities and expert-led discussions, the event marked an exciting milestone in the journey of our newest travel system collection.
Most importantly, it brought our Step Into Your Element campaign to life, giving guests the opportunity to experience the inspiration behind Stomp Luxe Elements Edition while celebrating the individuality, confidence and adventure that define modern parenthood.
Explore the Collection
The Stomp Luxe Elements Edition officially launched on 2nd June 2026, and we're excited to see families discover everything the collection has to offer.
Inspired by the natural world and designed for modern family life, the collection combines premium style, thoughtful functionality and everyday practicality across four beautiful colourways: Raven, Chestnut, Forest and Moonbeam.
Ready to step into your element?
Explore the full collection and discover the inspiration, features and bundles behind the range: